Small Business News | Ewebjelly
01 Jul

Why Every Business Needs a Website Today

We all know the facts, thirty years ago (or more) businesses thrived without websites. They simply put an ad in the local phone book, or even on the radio. If they even had the budget, produce a television spot. Of course, this worked. Because thirty years ago, this was the media the consumer was exposed to daily. When someone wanted to order a pizza they looked up the number in the phone book and called on their rotary phone. Life was simpler, people had longer attention spans, and there were far less distractions.

Decades later, the World is a completely different place. The modern day consumer is inundated with emails, text messages, video chats, online ads, and social media. The lines of communication have grown to extraordinary proportions. People no longer want to call an order a pizza. They want to check reviews on the pizza shop, see the menu before they order, pick out their crust and toppings, and finally order, all with the click of a button. Without even having to talk to a human being.

Back to the original question, do today’s businesses need websites? In 2015 and beyond, the answer is simply, “yes.” It’s not just a “sales pitch” it’s the best way to capture the attention of the modern day consumer. Your website (or lack thereof) can literally take your business to the next level or run it into the ground leaving you with an empty building and a few pennies left to your name.

At Ewebjelly our clients benefit from professionally designed sites that convert web traffic into paying customers. Restaurants need sites to display their delicious menu items, online stores need a great website to drive in more sales, and building contractors need a site to showcase their work and their client testimonials.

There are literally millions of people online everyday, at work, school, and at home. Not having a website means your customers are going to your competitors if they don’t find your website first.

Let us help you, build your business.

 

 

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06 Apr

5 trends in 2015

Here are a few web trends you should have on your website. These trends are shaping the way that websites are being developed in 2015.

  1. Responsive design due to digital-first branding. As more and more people are moving to the internet and using mobile devices you will start noticing more people visiting your website on their mobile device.
  2. Video backgrounds and animation. With network speeds increasing and program languages becoming more advanced you will start seeing a lot more video backgrounds and animation in 2015.
  3. More massive brands backgrounds. Google Nexus and Apple brands are going to be the reason why you will see more and more of this trend.
  4. Live chat. Due to more and more people not making physical calls to businesses it is highly recommend that start make the move to live chat on your website.
  5. Google, bing map usage. 3d map displaying in the contact section of web pages.
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06 Apr

USEFUL SEO TIPS

This is a popular blog on the internet that went viral a while ago. We edited it and re-post it because we thought some of the knowledge would be useful for our visitors who are new to SEO in general.

  • Ask for reviews.
    Most local sites, except for Yelp, are fine with you telling your customers to review you. So do it. On your contact form thank you page, on invoices, on email communications, make a point to say “Hey we’d love it if you gave our business a review on Google/Bing/Yahoo Local.” These reviews, good or bad, make your business more credible to future customers.
  • Add local phone number.
  • On your website, be sure to publish your local phone number in text vs within an image or not at all. 800 numbers may be nice, but on their own they don’t give any kind of location indication.
  • Have a full physical mailing address on all pages of your website.
    Your address is important and it should be on all pages of your website to re-enforce your geographic location.
  •  Think like the searcher/customer.
    What would your customers put in a search box to find you and buy your products?
  • Let’s say you own an outdoor sporting good store; like hunting, camping, hiking and fishing. If a searcher puts put ‘shoes’ into a search box, they probably aren’t a good match as it’s such a generic term. If they put ‘running shoes’ you’re still not a match as your sporting goods store doesn’t focuses on running. If they put in ‘hiking shoes’ then you want to target them.
  • Business owners often get caught up in popular keywords or keywords that will drive a lot of traffic and forget to focus on less popular keywords that have a higher probability of making sales.
  • Remember to think like the customer.
  •  Multiple locations need multiple landing pages.
  • Local sites don’t like a business having more than one local listing, but if the business has two locations, than that’s OK. However, you should ensure that each location links back to a page on your website that is all about that location and what it has to offer. Sending both local listings back to the same page, or homepage, isn’t ideal.
  •  Treat Customers ‘Righter’
    Everyone knows that they need to treat the customer right, but with social media, review sites and the ability for good, or bad, news to spread like wildfire, you need to treat your customers really good or “righter”. This includes online and offline customer service.
  • Local search takes into account information business owners put in their local profile, information it finds on other sites and information on the business’ website. Even what happens offline can be taken into consideration as customers may bring back those experiences in the form of online reviews.
  • Local search is it’s own unique entity as no one can control everything that appears on their local listing, but business owners can take steps to ensure that what gets listed is a good representation of the company. For more information, here is a list of local SEO blogs that we’ve reviewed in the past for TopRank’s BIGLIST with many, many more tips.
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06 Apr

Marketers Say Big Data Is Starting to Pay Dividends

In 2015, more than half of all marketers expect to see a positive return on their data-related investments for the first time, and almost 90 percent will invest in data solutions by 2016. Those were among the findings of a survey of 591 marketers conducted by Infogroup at the 2014 Direct Marketing Association Annual Conference in San Diego.

The marketing services and analytics company says its survey indicates that data-driven marketing is approaching a tipping point as marketers start to see returns on their big-data investments. But Infogroup also acknowledges that significant challenges to using data in marketing efforts remain, even for industry leaders, and that many marketers are still waiting to realize returns or haven’t even started investing in data solutions.

Among the annual survey’s findings this year and last:

  • Portion of marketers who invested in data solutions in 2013: 54 percent
  • Portion of marketers who did in 2014: 62 percent
  • Marketers who say they will in the next two years: 26 percent
  • Portion of marketers who saw a return on data-related investments in 2013: 39 percent
  • Portion who did in 2014: 47 percent
  • Marketers who expect their data-related budget to increase in 2015: 64 percent
  • Those who anticipate a decrease: 4 percent
  • Percent of marketers who say they don’t collect enough customer data:
  • Percent who think they collect too much: 10
  • Percent who are confident in the accuracy and completeness of their customer profiles: 21
  • Percent who plan to take additional steps to protect customer data and privacy in 2015: 80

Infogroup’s survey also determined that the two biggest obstacles to personalizing marketing campaigns cited by marketers are difficulty integrating across channels and lack of quality data for segmentation. And the top three data-related challenges marketers expect to face in 2015:

  1. data analysis
  2. data application
  3. data collection

According to Infogroup, leading data marketers follow several common strategies. They “go beyond name, demographics and purchase history to use triggers, consumer-brand interactions and consumer interests;” they “personalize their marketing campaigns;” they “make greater use of segmented customer data across multiple channels; they “use data to send customized offers,” and they “rely more heavily on personalized campaigns.”

For the near future, Infogroup proposes that marketers’ biggest data challenge will be to consistently analyze and apply data to personalized efforts, incorporating data from multiple streams and distributing via multiple channels.

See the Infogroup website to download the complete report, “Big Data’s Big PayDay: Marketers Approach ROI Tipping Point in 2015.” Original article posted by yahoo. Google for title details.

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